Feb 22, 2010 in Web News

Roper "Trust" Study Highlights

•             For the 7th year in a row, PBS ranks as the most trusted institution among seven public institutions measured, dramatically outscoring the other institutions measured: 45% trusted PBS "a great deal"; courts of law, in the #2 slot, was trusted "a great deal" by a distant 26% of  respondents. 
•            PBS is second only to military defense as an "excellent value for tax dollars." 
•            PBS news and public affairs programs rank #1 in trust among eight media brands tested.
•            PBS news and public affairs programs rank #1 in "mostly fair" ratings among eight media brands tested.
•            80% of respondents believe that funding given to PBS is money "well spent."
•            46% of respondents believe that the funding given to PBS from the federal government is "too little."  Only 11% believe it is "too much."  (39% say it is "about right" and 5% are "not sure.")
•            PBS programs (in general) rank highest in satisfaction when compared to commercial broadcast and cable TV programs. 
•            PBS KIDS programs rank highest in satisfaction when compared to commercial broadcast and cable TV programs. 
•            PBS ranks highest in importance when compared to commercial broadcast and cable TV.
•            PBS KIDS programs rank highest in importance when compared to commercial broadcast and cable TV.
•            More than than 75% of respondents indicated that PBS does well (responding "very well" or "moderately well") in addressing the following issues:

o                    provide people access to arts and culture (88%)

o                    promote an understanding of American history (84%)

o                    improve literacy (81%)

o                    promote an understanding of science and technology (81%)

o                    inform people of 's ethnic and cultural diversity (81%)

o                    provide access to a variety of viewpoints (78%)

o                    inform people about health issues (77%)

o                    inform people of important political and social issues (76%)

Roper Omnitel PBS KIDS Study Highlights

For the second study in a row, PBS KIDS ranks as the most educational media brand from among 13 brands tested.  PBS KIDS ranks highest on all of the measures tested when compared to commercial broadcast and cable TV:

•         #1 satisfaction
•         #1 importance
•         #1 preparing children for success in school and in life
•         #1 safe haven for children
•         #1 helps children improve their reading and math skills
•         #1 helps children realize their potential
•         #1 undisputed leader in children's programming
•         #1 most trusted and safe place for children to watch TV
•         #1 most trusted and safe place for children to visit online
•         #1 most educational
•         #1 safe and age-appropriate environment for children to explore
•         #1 honors and celebrates the innocence and wonder of childhood
•         #1 committed to realizing the positive potential of children's media
•         #1 innovator in children's educational media
•         #1 innovator with today's technology
•         #1 reason to support PBS
•         #1 serves all children, regardless of their circumstances
•         Tops, along with documentaries, as #1 reason to watch PBS
•         Tops, along with documentaries, as most important PBS programming